When people perceive the world, what they see is based on the physics of light reflecting off surfaces and entering their eyes. Their brain then processes the raw data so that photoreceptor activity becomes perceptual awareness. Most textbooks and chapters on sensation and perception follow this formula, building student understanding of…

Argues that external cues provide affective information that influence processing strategy and, therefore, examination performance. Notes the differences in performance for two midterm examinations, identical, except that they were printed on blue and red paper. Discusses a method for appropriately adjusting scores to control for form effects.…