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GIBSON, JAMES J.; YONAS, PATRICIA M. – 1967
INFANT SCRIBBLING ACTIVITY IS NOT SIMPLY PLAY. IT CONTRIBUTES TO THE DEVELOPMENT OF VISUAL ATTENTION AND PERCEPTION. YET, SCRIBBLING, UNLIKE WRITING IN THE COMMUNICATION SENSE, IS NOT MOTIVATED BY THE DESIRE TO INFORM, NOR TO SET DOWN THOUGHTS AND FEELINGS. THE EXPERIMENTAL HYPOTHESIS OF THIS STUDY WAS THAT THE MOTIVATIONS FOR SCRIBBLING ARE (1)…
Descriptors: Arousal Patterns, Cognitive Processes, Graphic Arts, Hypothesis Testing
Ledford, Bruce R. – 1978
The purpose of the study was to determine the effects of rheostatically controlled visual subliminals on the affective interrelations of a learning task of subjects within a classroom setting. Four groups of students were used. Subjects were unknowingly exposed to a rheostatically projected subliminal message for 30 minutes during otherwise normal…
Descriptors: Affective Measures, Arousal Patterns, Attention, College Students