Visual knowledge is an enormously important part of our total knowledge. The psychological study of learning and knowledge has focused almost exclusively on verbal materials. Today, the advance of technology is making the use of visual communication increasingly feasible and popular. However, this enthusiasm involves the illusion that visual…

Gestalt theory deals with the act of thinking and the construction of concepts in a situated manner, and, therefore, could be used to study how meaning is extracted from a visual display. Using the Gestalt framework of form cues and their usage patterns in the perception of, and learning from, visual media, researchers could study frame, line…

This book, describing the result of extended research on how charts/graphs convey information, develops a scheme for describing/analyzing information contained in graphs/charts. A psychological theory of knowledge of the reader and the mental events which occur in attempting to read a graphic display are the two focal points of the book. A…