One of the world's most famous pyramids is not located in Egypt but is on a music album cover by the band Pink Floyd. However, not a pyramid but a prism, the iconic image of a beam of light turning into a rainbow is a powerful symbol that captures the complexities of colour perception across cultures and individuals. This study examines how…

This research aimed to identify the effectiveness of augmented reality technology on improving visual thinking in mathematics and academic motivation among middle school learners in Saudi Arabia. To accomplish the research objectives, the experimental method with a quasi-experimental design was adopted and it included an experimental group and a…

The "body inversion effect" refers to superior recognition of upright than inverted images of the human body and indicates typical configural processing. Previous research by Reed et al. using static images of the human body shows that people with autism fail to demonstrate this effect. Using a novel task in which adults, adolescents…

This study integrates agent research with a neurocognitive technique to study how character faces affect cognitive processing. The N170 event-related potential (ERP) was used to study face processing during simple decision-making tasks. Twenty-five adults responded to facial expressions (fear/neutral) presented in three designs…