Bernard Stiegler diagnoses that we live in societies of control under an aesthetic conditioning. Marketing emerges as the foundational force in societies of control, adept at shaping individual desires and cultivating them into consumerism. Capturing our attention, particularly through audiovisual mediums, dictates our behaviour. In essence, the…

Naming refers to the incidental acquisition of word-object relations as listener and speaker without explicit reinforcement. To investigate possible sources of reinforcement for naming, we examined the effects of a procedure for conditioning reinforcement for observing responses on the emergence of naming in children who previously lacked it. The…

Orientation, the spatial organization of animal behavior, is an essential faculty of animals. Bacteria and lower animals such as insects exhibit taxis, innate orientation behavior, directly toward or away from a directional cue. Organisms can also orient themselves at a specific angle relative to the cues. In this study, using…

Testing sensory characteristics on herpetological species has been difficult due to a range of properties related to physiology, responsiveness, performance ability, and the type of reinforcer used. Using the Jacky lizard as a model, we outline a successfully established procedure in which to test the visual sensitivity to motion characteristics.…

Three masked-prime naming experiments were conducted to examine the impact of morpheme boundaries on letter transposition confusability effects. In Experiment 1, the priming effects of primes containing letter transpositions within (sunhsine) and transpositions across (susnhine) the constituents of compound words were compared with correctly…

Evidence that the vigor of the startle reflex varies systematically with the organism's emotional state is reviewed. A theory elucidating this relationship suggests how amplitude of eyeblink response to a probe may be modulated by affective content of perception and thought. Implications for research on emotion are outlined. (SLD)

When a visual target is identified, there is a period of several hundred milliseconds when the processing of subsequent targets is impaired, a phenomenon labeled the attentional blink (AB). The emerging consensus is that the identification of a visual target temporarily occupies a limited attentional resource that is essential for all visual…

The Barnes maze is a spatial memory task that requires subjects to learn the position of a hole that can be used to escape the brightly lit, open surface of the maze. Two experiments assessed the relative importance of spatial (extra-maze) versus proximal visible cues in solving the maze. In Experiment 1, four groups of mice were trained either…

The gain in word analysis for elementary school students tutored in a perceptual-conditioning approach was reported. Subjects were 98 first graders, 41 fourth graders, and 16 fifth graders. The approach instructionally separated the teaching of decoding from the teaching of comprehension; only single whole words were used and always out of…

This booklet is a revision of an earlier annotated bibliography, "Speed Reading," compiled by Allen Berger in 1967 and revised in 1970. The 82 entries are arranged alphabetically by author in the following ten categories: tachistoscope and controlled pacing, paperback scanning, flexible rates of comprehension, retention of gains, perception,…