In order to discover reader reactions to color on a newspaper page, specifically eye movement and overall opinion of the paper, identical pages were created and printed by the "St. Petersburg Times" (Florida). The content of fifteen front pages, six lifestyles pages, and three sports front pages were nearly identical, differing only in the kind…

State-of-the-art computers being used today for instructional multimedia products have monitors capable of displaying millions of different colors. Designers are given virtually unlimited control over the factors that govern the display of these colors. This paper examines how color is displayed on computer monitors and interrelationships with how…