The focus of this study was to measure the communicative power of business symbols with a business audience. A panel of three people selected 15 appropriate business symbols which then appeared on a questionnaire which showed each symbol with a blank space for the respondent to provide a one word or short answer of the symbol's meaning.…

SLIDES OF SELECTED TEXTBOOK ILLUSTRATIONS, DRAWN TO HIGHLIGHT THE PERTINENT AREAS OF THE ILLUSTRATION BY MEANS OF SHADING AND ILLUMINATION, WERE USED TO EVALUATE THEIR EFFECTIVENESS OVER SELECTED SLIDES OF CONVENTIONAL ILLUSTRATIONS AND DIAGRAMS IN WHICH ALL DETAILS WERE PROMINENTLY DISPLAYED. WHEN THE CONTROL SLIDES WERE PRESENTED, A TEACHER USED…

This paper examines variations of text density levels for learning in a computer-based instruction (CBI) tutorial from an integrated perspective, and addresses the following questions: (1) What is the text density? (2) What are the relationships among text density approaches? and (3) What are the contributions of text density for learning and how…

There are two categories of representations: figurative and non-figurative. Within the category of figurative representations, there are two groups: visuals and graphic symbols. Graphic symbols include pictorial symbols, abstract symbols, and arbitrary symbols. Symbols can be used for identification, overview, supplying instructions, position,…

Screen design, as an inherent part of the interface within computer-based instructional programs, is a critical component to the communication potential of the medium. This paper establishes aesthetics as an essential and necessary component of screen design and of instructional design. Current screen design guidelines tend to overlook the…

Visualization as a factor of intelligence includes the mental manipulation of spatial configurations and has been associated with spatial abilities, creative thinking, and conceptual problem solving. There are numerous reports of scientists and mathematicians using visualization to anticipate transformation of the external world. Artists and…

This paper reports on a study which was conducted to determine the impact of color on learning. The entire seventh-grade class from a Midwest junior high school was used in the study. Each student was randomly assigned into one of four treatment groups: (1) color-cued presentation, color-cued assessment; (2) color-cued presentation, black/white…

Presentations at the International Visual Literacy Association conference are grouped under five topics, a prologue, and an epilogue: (1) Prologue--"Writing About Visual Literacy" (Roberts A. Braden); (2) Visible Language--four papers concerning picture books, the Macintosh and Laserwriter, the design of library signs, and visual literacy and…