The cognitive theory of multimedia learning postulates learning information in a dual-modality design is more effective than in a single modality, which is known as the modality effect. Research has found that the modality effect supports problem-solving learning, but not retention-based learning. This divergence in findings can be explained by…

One hundred and sixty-six second graders were administered the Illinois Test of Psycholinguistic Abilities (ITPA) and a visual and auditory memory test. Intraindividual discrepancies between a child's performance on comparable visual and auditory measures served to identify him as a visual or an auditory learner. Significantly more 5-year-old…

A study was designed to test the expectation that different individuals have different cognitive styles, which, if true, may be useful in investigating characteristics and psychological impacts of media utilization. Cognitive style refers to an individual's way of acquiring and processing information. Characteristics of the visual type and haptic…

A study was made to determine whether different methods of visual presentations would affect the retention rate of individuals with two distinct types of perception--visual and haptic. The visual type, according to a study by Viktor Lowenfeld in 1957, is marked by the following characteristics: (1) ability to see wholes, break them into visual…