The relationship between conceptual complexity and stimulus saliency was explored in a 3 x 4 factorial design using 144 undergraduates. Levels of complexity were represented by varying the ratio of relevant-to-irrelevant dimensions (1:3, 2:2, and 3:1). The saliency factor varied according to the discriminability between each attribute within…

The study reported in this paper traces the nature of the changes which take place as the child gradually acquires perspective-taking skills. The results indicate that at first the young child can correctly represent only the location of the object nearest another observer; later, he can correctly represent a before-behind relationship between…

Witkin's Embedded Figures Test (EFT) was used to measure the changes with age in field dependence and problem-solving ability. Qualitative data concerning problem-solving strategies and quantitative data were collected. EFT was administered to 12 females in each of the following decades: 20s, 30s, 40s, 50s, 60s, 70s. All subjects were moderately…

Under the sponsorship of the National Project in Agricultural Communications, a series of 14 lessons by various authors has been compiled to serve as a reader or training manual in the field of visual communications. Several models of communications are outlined and evaluated. Many studies which concern themselves with the concepts of source,…