In order to discover reader reactions to color on a newspaper page, specifically eye movement and overall opinion of the paper, identical pages were created and printed by the "St. Petersburg Times" (Florida). The content of fifteen front pages, six lifestyles pages, and three sports front pages were nearly identical, differing only in the kind…

Accurately denoting colors and measuring their meanings have been long-standing challenges for scholars and artists alike. This study addressed this problem by suggesting that the use of a model of cyan, magenta, and yellow primary colors--which is common in industry but is generally neglected by scholars and fine artists--could greatly benefit…