This study explored whether the color of letters could influence letter discrimination task performances and whether this effect of color could be modulated by processing level (global vs. local) and attention level of color (color-attended vs. color-unattended). We used the Navon letters in red, green, or white as stimuli at a relatively small…

Visual spatial attention can be exogenously captured by a salient stimulus or can be endogenously allocated by voluntary effort. Whether these two attention modes serve distinctive functions is debated, but for processing of single targets the literature suggests superiority of exogenous attention (it is faster acting and serves more functions).…

When Chinese adults tried to name the color of characters which represented conflicting color words, they showed greater interference than did English speaking readers of the same task in English. This effect cannot be attributed to bilingualism. There may be fundamental differences in the perceptual demands of reading Chinese and English.…