Stimulus-response binding and retrieval (SRBR) is a fundamental mechanism driving behavior automatization. In five experiments, we investigated the modulatory role of affective consequences (AC) on SRBR effects to test whether binding/retrieval can explain instrumental learning (i.e., the "law of effect"). SRBR effects were assessed in a…

It is assumed that color has an influence on human cognition and behavior. The red effect has been taken up by a large body of research and the purpose of the study was to test the influence of red as a background color on the appraisal of pictures. Participants were randomly divided into two conditions: red or white. They appraised the levels of…

A great deal of prior research has examined the relation between working memory capacity (WMC) and attention control. The current study explored the role of arousal in individual differences in WMC and attention control. Participants performed multiple WMC and attention control tasks. During the attention control tasks participants were…

This paper reports two experiments that investigated the role of verbal behavior in the emergence and generalization of contextually controlled equivalence classes. During both experiments, participants were trained with two different combinations of the same easily nameable, yet formally unrelated, pictorial stimuli. Match-to-sample baselines for…