Evidence from recent experiments that monitored attention in clipart scenes during spoken comprehension suggests that people preferably rely on non-stereotypical depicted events over stereotypical thematic knowledge for incremental interpretation. "The Coordinated Interplay Account [Knoeferle, P., & Crocker, M. W. (2006). "The coordinated…

This exploratory study of the effects of the new visual communications media imagery (e.g., video games, digital television, and computer graphics) on the visual perception process is designed to provide a theoretical framework for research, introduce appropriate research instruments for such study, and experiment with the application of biometric…

Ten ways to design an effective Human-Computer Interface are explained. Highlights include material delivery that relates to user knowledge; appropriate screen presentations; attention value versus learning and recall; the relationship of packaging and message; the effectiveness of visuals and text; the use of color to enhance communication; the…