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| Classification | 1 |
| Color | 1 |
| Commercial Art | 1 |
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| Williams, M. Michael | 1 |
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Williams, M. Michael – 1988
A study examined the status of research on effects of pictorial advertising and areas within the field which need additional work. The method of investigation was based on a model of memory, incorporating emotional, semantic, and episodic processing of information--focusing primarily on constructing a preliminary taxonomy of visual stimuli, a…
Descriptors: Advertising, Classification, Color, Commercial Art
