Visual processing is highly sensitive to stimulus orientation; for example, face perception is drastically worse when faces are oriented inverted vs. upright. However, stimulus orientation must be established in relation to a particular reference frame, and in most studies, several reference frames are conflated. Which reference frame(s) matter in…

A research study and the intent and purpose of its experiments are outlined to support the premise that "a change in the color of an environment will bring a change in the pattern of human movement within that environment". Experiment cited is concerned with the color variables of light beige and dark brown in a controlled environment with museum…