Descriptor
| Audiovisual Communications | 1 |
| Auditory Stimuli | 1 |
| Communication (Thought… | 1 |
| Cues | 1 |
| Learning | 1 |
| Perception | 1 |
| Rhetorical Criticism | 1 |
| Stimulus Generalization | 1 |
| Visual Literacy | 1 |
| Visual Stimuli | 1 |
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Author
| Avery, Robert Karl | 1 |
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Avery, Robert Karl – 1971
The combined theories of cue summation and stimulus generalization provide the theoretical model for this study. First, the study attempted to determine if supplementing a theoretical presentation of rhetorical principles with printed, audio, and audiovisual speech models would contribute to a significant increase in learning as evidence by…
Descriptors: Audiovisual Communications, Auditory Stimuli, Communication (Thought Transfer), Cues
