The authors have developed a framework for improving the visual communication element of television. After warning that seeing is not enough to insure learning they discuss the five pre-production components which research indicates should be considered when designing television pictorials." (Editor)

Article developed from a talk presented to the annual assembly of the Canadian Society for Education Through Art (Winnipeg, October 26, 1968).

Reports on the effectiveness of visual illustrations used in conjunction with oral instructions. Results indicate that the reduction of realistic detail in an illustration does not necessarily reduce its instructional effectiveness and in many cases improves it. There were also significant differences in the effectiveness of different types of…

Seventeen preschool children were administered two color-discrimination pretests, verbal and nonverbal. The five children who scored lowest were chosen to recieve the color program. Four scored elow 85 percent on the nonverbal pretest, whereas the other 12 children scored above 85 percent. On the verbal pretest, all five experimental subjects…

An analysis of the types of eye movements of subjects viewing motion picture films and telelessons revealed a continuum of movements. Two of the intervals of this continuum (No Observable Movements and Minimovements) were found to be related to intelligence. The factors of age and learning did not correlate with any of the indices. Subjects in the…