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Zajonc, Robert B.; And Others – Journal of Personality and Social Psychology, 1971
Descriptors: Affective Behavior, Attitudes, Behavioral Science Research, College Students
Staats, Arthur W.; And Others – 1970
An experiement was conducted to test the hypothesis that interest inventory items would function as reinforcing stimuli in a visual discrimination task. When previously rated liked and disliked items from the Strong Vocational Interest Blank were differentially presented following one of two responses, subjects learned to respond to the stimulus…
Descriptors: Attitude Measures, Attitudes, Conditioning, Discrimination Learning