Provides no support for the hypothesis that television is the crucial communication channel in inducing split ticket voting. (RB)

Relationships between perceived voter use of information sources and perceived source credibility and gubernatorial candidate preference were examined in a cross-lagged correlation design employing data from Illinois primary and general election surveys. The only significant test-retest correlation for source use and believability was for…

A path model was developed to assess the effects of early campaign cognitions and attitudes on media use and interpersonal communication, subsequent cognitions, attitudes, and vote. Two interpretations of possible outcomes were postulated: agenda setting, and uses and gratifications. It was argued that an agenda-setting interpretation would be…

Advocates of the "new politics" have argued that the use of television for political campaigning can be effectively utilized to encourage and enhance the probability of split ticket voting. Derivation and analysis of seven perceived dimensions of political campaign communication among registered voters finds television unrelated to…

Using stepwise multiple regression, voting behavior was predicted from semantic differential scale evaluations of the winning candidate in four voting situations: the 1972 Presidential race in Illinois and Missouri and the gubernatorial races in the two states. "Image" was defined in terms of the semantic differential scales, and "image voters"…

There is evidence of a growing trend toward ticket splitting, or independent voting patterns in all U.S. elections, especially in recent years. Independence of the electorate in 1972 was visible in the large Republican vote for President, during substantial voting for Democrats in Congress, and in gubernatorial elections. Analysis of mass media…

Data for this study of the relationship between voter status (vote switcher, undecided voter, decided voter) and political knowledge were collected from 141 respondents in five southern Illinois counties during a 1974 congressional election and from 295 respondents in Cape Girardeau, Missouri, during the 1976 presidential campaign. The study…