Suggests that while endorsements seem to sway a few voters, the effect is so small that such endorsements are unlikely to influence the outcome of an election. (FL)

Reports that all indices of political change tested were found to correlate significantly with exposure to televised political advertisements in the 1975 Chicago mayoral campaign. Notes that the correlations were not significantly different among voters with high, medium, and low levels of political involvement. (GT)

Examines the media's influence on the political information available to the public and its impact on voting behavior in state and local elections. (RB)

Campaign workers paid significantly greater heed to both newspaper and television advertising of political candidates than did the voting public. (RB)

Reports data that link media use to knowledge of public affairs and this knowledge to voter behavior in local elections. (FL)

Provides no support for the hypothesis that television is the crucial communication channel in inducing split ticket voting. (RB)

Voters' choices in elections are positively related to endorsements by the newspapers to which they are exposed, even when other factors are taken into account. (RB)

Rural senators were found to be more accurate in assessing their constituents' opinions and were more likely to vote according to the wishes of their constituency than were urban senators. (KS)

Suggests that the frequency of newspaper political advertisements could be used as an index of voter stimulation at election time. (RB)

Concludes that voter response varies with the content theme, but that backlash or boomerang may be the most common effect of negative political advertising. (FL)

Research demonstrates that people are motivated to seek information on political issues for social utility, rather than to resolve private indecision or candidate choice. (RB)

Reports on a study of people's perceptions of the way in which their voting choices, and those of others, were influenced by media editorial endorsements of candidates. (GW)

Reports that newspaper and television coverage of presidential elections have increased at comparable rates since the mid-1950s and that most Blacks who vote use both media. (FL)

Concludes that voters need a frame or a point of reference for determining the campaign relevance of issues and that, therefore, framing is a crucial consideration in the media agenda-setting process. (FL)