The importance of sales management as an interface between a company and its customers is widely recognized. However, the teaching of strategic sales management has not received enough attention in marketing education literature. This study analyzes an experiential client-based method for teaching a strategic sales management course. The authors…

The focal goal of this research was to extend the empirical effort on business simulations as a form of experiential learning by providing the first empirical analysis of business acumen and knowledge application skills. Disruptions in technology are providing more opportunities to improve the simulation gaming learning experience and a number of…

In this rejoinder to Mazoue ("J Comput High Educ," 2012) article, "the deconstructed campus," we react to his arguments regarding the replacement of face-to-face teaching on college campuses with computer-supported approaches, including on-line learning, intelligent cognitive tutors, and open-ended learning environments where, rather than being…