As admissions counselors expanded their footprint in online spaces to connect with prospective students and families during COVID-19, the same has been done by many institutions--for years and long before the pandemic--with digital swag. This study will provide a baseline from which enrollment managers can understand how "digital swag"…

As districts nationwide transitioned online to deliver remote or hybrid instruction as a result of the COVID-19 pandemic, the Internet has become an increasingly important space for K-12 students, teachers, and many other stakeholders. This brief discusses the utility of Internet metrics to measure K-12 district websites and its usefulness for…

As open enrollment charter districts have continued to grow in Texas, researchers and policymakers have continued to investigate how charter districts market themselves to the public in an effort to recruit students, teachers, and finances. Although a wealth of research has examined how charter districts recruit students, teachers, and finances…

Although considerable education research has focused on how K-12 school districts spend money, no extant literature has specifically examined how these districts invested in online endeavors, most notably website traffic cost. As the Internet and school district websites have become a crucial source of information for many educational…

As open enrollment public charter school districts have continued to grow in Texas, researchers and policymakers have continued to question how these public charter school districts spend public taxpayer dollars. Although extensive research has addressed how public charter school districts spend money to recruit teachers, complete capital…

Prior research has analyzed the purpose and composition of athletic mission statements, but no prior work has moved beyond athletic mission statements and toward athletic diversity mission statements. Specifically, this study sought to understand the prevalence of both athletic mission and diversity mission statements and how National Collegiate…

University ranking systems influence a wide range of educational stakeholders, including students, faculty members, and campus administrators. Of these ranking systems, the "U.S. News & World Report" ranking of colleges and universities has been the subject of much research. However, little research has examined specific "U.S.…