Programmatic advertising has come to dominate the landscape of digital media planning. To prepare ad majors for their future careers in the industry, it is essential to teach students programmatic buying and provide them with hands-on experience. In this article, the authors present their approach of integrating teaching programmatic buying into a…

This study presents an innovative approach to developing interlanguage pragmatics (ILP) by training students to engage in online participatory cultures and analyzing their participation through the lens of communities of practice. Participants were university-level English language learners studying in the United States who were trained on the…

Elevated levels of bacteria impact the use of the Little River watershed in Texas. The amount of bacteria entering the waterway could be reduced if landowners within the watershed received water-related information and adopted best management practices. However, landowners' access to water-related information is limited, perhaps, because the…

This article describes an early-stage collaborative partnership between a local community foundation and a regional campus of a major university to increase dialogue on the strategic importance and practical execution of advanced social media best practices for small- to medium-sized businesses. Started through a grant won by the author, an…

Virtual Exchange (VE) is of great import to language and culture teachers and researchers but is also gaining popularity in other fields. However, around the world and in the Asia-Pacific region in particular, the number of exchanges is not high and the quality of those that exist needs to continue to improve. It is essential that the latest…

There has been growing interest in the many uses of microblogging in higher education, from sharing research ideas and results to teaching and learning. Yet few studies have been undertaken to examine systematically how microblogging technologies are used by teachers in a classroom environment. The published studies indicate microblogging tools…

This study examined the digital and social media communication practices of nine urban universities including UMSL and compared those to known corporate best practices. The purpose of this study was to (1) research how these universities are using social/digital communications to engage with students and prospective students; (2) compare the…

Strong anti-bullying policies are foundational to effective bullying prevention. The Youth Bullying Prevention Act of 2012 (YBPA; DC Law L19-167) is among the most comprehensive bullying prevention policies across the United States and its territories. The law and its implementing regulations require all schools and youth-serving agencies…

Instructors are continually looking for means to improve outcomes for students in online courses. This article examines the instructional design of courses to determine if consistent components implemented in a recently established online master's degree program can produce significant student outcomes. The authors detail the construction and…

Eighteen scholarly papers and fifteen abstracts comprise the content of the seventeenth annual Brick and Click Libraries Conference, held annually at Northwest Missouri State University in Maryville, Missouri. The proceedings, authored by academic librarians and presented at the symposium, portray the contemporary and future face of librarianship.…

Purpose: This paper aims to demonstrate how an institutional learning, teaching and assessment (LTA) strategy was developed and a "dynamic" strategy created in order to achieve the ongoing enhancement of the quality of the student learning experience. Developing LTA strategies that foster ongoing engagement and provide inspiration to…

The popularity and rise in online courses have somewhat taken the author by surprise. Starting as a college instructor three years ago, the author has witnessed the tremendous interest in online programming. In fact, it is the fastest growing enrollment at the kindergarten-12th grade and higher educational levels. At the university level,…

Purpose: The purpose of this paper is to examine existing learning innovation systems and propose a systematic methodology of delivering educational innovations in the right amount, in the right place and at the right time. Design/methodology/approach: Higher education is not effectively incorporating new discoveries in cognitive science and human…

Not that many years back, portals were nothing more than splash pages from which users could click on links to navigate a school's web-based resources. Today, however, they are much more: single sign-on gateways that easily enable users to do everything from pay tuition and view transcripts, to purchase parking permits, and sell used books. Still,…

Quality Matters[TM] (QM) is a set of standards to measure the quality of instruction and design in online or hybrid courses. Adopted by a growing number of institutions nationwide, QM is based on best practices and instructional design research. To meet or exceed QM standards requires that resources and learning activities in an online course…