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Direct linkWalters, William H. – portal: Libraries and the Academy, 2011
This study evaluates the effectiveness of simple and expert searches in Google Scholar (GS), EconLit, GEOBASE, PAIS, POPLINE, PubMed, Social Sciences Citation Index, Social Sciences Full Text, and Sociological Abstracts. It assesses the recall and precision of 32 searches in the field of later-life migration: nine simple keyword searches and 23…
Descriptors: Online Searching, Web Sites, Navigation (Information Systems), Novices
Download full textNoel-Levitz, Inc, 2009
Communicating with prospective students has undergone a profound transformation in the past ten years. Campus marketing--like marketing for any organization--had to adapt first to the Internet and e-mail and now to new social media formats like social networking and blogging. A recent survey of 1,000 college-bound seniors, however, shows that…
Descriptors: Internet, Marketing, Student Recruitment, Enrollment
