This article presents an approach to teaching an introductory digital marketing class that utilizes a semester-long project in which students develop a website and drive traffic using a variety of digital marketing tactics. As part of this project, students are provided with an engaging learning experience that includes direct exposure to the…

Purpose: This study aims to explore the implications of a recent case in spring 2022 where the novel "Dracula" went "viral" as tens of thousands of Tumblr users participated in a serialized re-reading and discussion of the text through the hashtags #dracula and #dracula daily. Design/methodology/approach: The authors use a…

Movies have long been used for teaching in undergraduate science courses. However, embedding movie references (EMR) in science videos is a new trend. This study explored how EMR in YouTube science videos might affect the nature of comments and the process of learning science. Using constructivist grounded theory, we compared comments on two…

History teaching and learning can be improved through pedagogically innovative practices. In the face of technological advancement, this study examined the effectiveness of mobile blended learning on the academic performance of senior high school history students. The study adopted a quasi-experimental research approach using a pretest-posttest…

Coaching is a popular mechanism for supporting teachers' improved use of teaching strategies. However, relatively little is known about which coaching processes are used or how those are implemented, especially in emerging formats like online asynchronous coaching. We used a multiple-case study design to examine coaching logs from an asynchronous…

What lives amongst loss? This study employs spectral reading practice to thematically analyze the scholarship of teaching and learning (SoTL) produced within the Canadian blogosphere during the COVID-19 pandemic. Despite the extent of loss that the pandemic brought, the findings of this study reveal that SoTL practitioners continued to embrace…

Programmatic advertising has come to dominate the landscape of digital media planning. To prepare ad majors for their future careers in the industry, it is essential to teach students programmatic buying and provide them with hands-on experience. In this article, the authors present their approach of integrating teaching programmatic buying into a…

Wiki activities are among the most common online learning activities examined by previous research due to the collaborative learning properties wikis offer; however, students are not always satisfied with such activities. Due to this dissatisfaction, learners may finish the wiki activities but not repeat them. While wikis are primarily used to…

Background: Communities of practice (CoP) have been proposed as a promising form of continuing professional development for teachers' learning. However, there remains limited understanding of the processes and factors that sustain teacher-initiated CoP. Purpose: This study provides a qualitative examination of a group of internal leaders'…

How can you get your students to have a robust online discussion that goes beyond, "Good post!" or "I like that!"? Education technology coordinator Jennifer Stewart-Mitchell offers up strategies on deepening discussions online with digital book clubs. Blogging, memes, video, and more enhances creativity and thoughtful response.

Mathematical memes are an Internet phenomenon with an epistemic potential noteworthy for the teaching and learning of mathematics. The aim of this paper is to conceptualize this phenomenon on an empirical base, elucidating its educational potential. To pursue this goal, a two-year ethnographic research study has been conducted in a selection of…

Although many adults perceive young "digital natives" as savvy about our new media landscape, youth are regularly fooled by inaccurate stories and online scams. Furthermore, beyond the threat of outright false information, young people encounter confusing half-truths, misleading arguments, and disguised efforts to collect their personal…

This research was conducted in a National University of western part in Taiwan. It guided students to select language learning games of language learning (Amur et al. (2024; Huang & Liaw, 2021; Srinivasan & Reddy 2023) on Facebook or other websites to improve English Language proficiencies in listening, speaking reading and writing. Below…

Blogs are useful interaction tools to promote learners' knowledge construction and interaction in online teaching activities. On the other hand, although many studies show that mindtools facilitate learners' cognitive process, little research focus on their effects on learners' higher order cognitive thinking in blogs. This research developed a…

Speaking ability is one of the integral language components in English language acquisition. This ability is a challenging one to master for ESL learners, as it involves several linguistic and nonlinguistic features in presenting ideas and it is frequently associated with anxiety. Public speaking anxiety is a common issue faced by students…