Four direct mail pieces show how alumni associations find their way to reach former students. The schools are Emerson College, Episcopal High School (VA), Emory University, and University of California, Santa Cruz. (MLW)

Notes on planning for successful parent and family weekend programs at colleges and universities include discussion of the event's purpose, scheduling, use of a planning committee, funding, effective promotion, attention to program detail, tailoring programs to subgroups and target populations, event ideas, and family involvement in other campus…

Educational opportunities provided by the General College of the University of Minnesota are described. Among the developments is outreach to working adults through evening and off-campus courses. Special career offerings include training in law enforcement to meet statewide police licensing standards as well as to provide a specific academic…

Universities offering the Masters of Business Administration (MBA) degree in Texas were compared, and students presently enrolled in graduate business courses at East Texas State University (ETSU), Dallas, were surveyed. In addition, a marketing proposal to increase student enrollment is proposed. The following seven universities that offer MBA…