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A Study of Pragmatic Function of Speech Acts in Mission Statements on the Basis of Adaptation Theory
Mengqi, Zhang; Zhanghong, Xu; Muchun, Wan – English Language Teaching, 2018
Corporate mission, a core part of corporate culture, plays an important role in the development and competition of companies. The study of mission statements is beneficial to both companies and stakeholders. This paper explores corporate mission from the perspective of linguistics on the basis of speech act theory and adaptation theory and reveals…
Descriptors: Pragmatics, Speech Acts, Institutional Mission, Competition
Ou, Chuying – English Language Teaching, 2019
ESP textbook plays an important role in facilitating students to develop their profession-related language skills. However, ESP textbooks published in China are less developed and often criticized as ignoring the training of language skills. This research aims to reveal the specific problems of China's ESP textbooks by conducting a multiple-case…
Descriptors: Foreign Countries, Textbooks, English for Special Purposes, Computer Science

Roux, Edward – English Language Teaching, 1972
Descriptors: African Culture, African Languages, Developmental Vocabulary, English (Second Language)