Three experiments are reported investigating the role of letter order in orthographic subset priming (e.g., "grdn"-GARDEN) using both the conventional masked priming technique as well as the sandwich priming technique in a lexical decision task. In all three experiments, subset primes produced priming with the effect being considerably…

It is commonly assumed that orthographical lexical access in visual word recognition takes place in parallel, with all letters activated at the same time. In contrast, in the SERIOL model of letter-position encoding, letters fire sequentially (Whitney, 2001). I present further support for such seriality on several fronts. (1) The reasons that led…

The effect of orthographic transparency on letter position encoding was investigated using a visual search task given to skilled readers of English (a deep orthography) or Greek (a transparent orthography). Two groups of younger participants, matched for age and education, were monoscriptal in English, or biscriptal in Greek and English. Two…