Words presented to the right visual field (RVF) are recognized more readily than those presented to the left visual field (LVF). Whereas the attentional bias theory proposes an explanation in terms of attentional imbalance between visual fields, the attentional advantage theory assumes that words presented to the RVF are processed automatically…

PERCEPTION IS DEFINED AS THE MEANINGFUL RESPONSE TO THE VISUAL OR ORAL SIGNAL WHICH IS UNIVERSALLY REFERRED TO AS WORDS. PERCEPTION INCLUDES THE AROUSAL OF MEANING AND IS A CONSCIOUSNESS OR AN AWARENESS OF THE EXPERIENCES ELICITED BY THESE VISUAL OR ORAL SIGNALS. IMPROVING WORD PERCEPTION INVOLVES AT LEAST THE FOLLOWING THREE PROCESSES WHICH ARE…

A discrete color naming paradigm was used in two experiments examining activation along orthographic and phonological dimensions in visual and auditory word recognition. Subjects were 80 college students who were presented with a prime word, either auditorally or visually, followed 200 milliseconds later by a target word printed in a color. The…