The typical pattern of results in divided attention experiments is that subjects in a full attention (FA) condition perform markedly better on tests of memory than subjects in a divided attention (DA) condition which forces subjects to split their attention between studying to-be-remembered stimuli and completing some peripheral task.…

Eye movements of Chinese readers were recorded for sentences in which high- and low-frequency target words were presented normally or with reduced stimulus quality in two experiments. We found stimulus quality and word frequency produced strong additive effects on fixation durations for target words. The results demonstrate that stimulus quality…

Two divided visual field lexical decision experiments were conducted to examine the role of the cerebral hemispheres in orthographic neighborhood effects. In Experiment 1, we employed two types of words: words with many substitution neighbors (high-"N") and words with few substitution neighbors (low-"N"). Results showed a facilitative effect of…

Bilingual reading can require more than knowing two languages. Learners must acquire also the writing conventions of their second language, which can differ in its deep mapping principles (writing system) and its visual configurations (script). We review ERP (event-related potential) and fMRI studies of both Chinese-English bilingualism and…

A study investigated the theory that the affective dimension of words can have a significant effect on the process of word recognition. Specifically, the study examined whether word potency (the emotional impact of a word), frequency, and certain graphic characteristics affected word recognition in the parafoveal field under very brief exposure…