An increasing number of multilingual organisations such as multinational corporations (MNCs) choose to address linguistic diversity through corporate language policies, for example by adopting a common corporate language. Although a common corporate language may improve efficiency of communication at the front-line level, previous research has…

This article looks at France's Loi Toubon, which mandates the use of French in private companies, to illustrate how macro-level language planning reaches a dead end if it fails to consider local contexts and involve micro-level agents. The motivations, limitations and contradictions of France's language policy in relation to companies are…