In World Wide Web indexing: (1) the creation process is automated; (2) the indexes are merely descriptive, not analytical of document content; (3) results may be sorted differently depending on the search engine; and (4) indexes link directly to the resources. This article compares the indexing methods and querying options of the search engines…

Describes how to design Web sites that will reach the most people possible. Discusses publicity; Web search engine sites; adopting Web development standards; using metatags to effectively index a site; Web site addresses and naming conventions; writing for the Web; mass submissions; subject area knowledge; making Web rings; and additional ideas to…

Discusses online resources that focus on what not to do in Web page design. "Don'ts" include: making any of the top 10 mistakes identified by Nielsen, qualifying for a "muddie" award for bad Web sites, forgetting to listen to users, and forgetting accessibility. A sidebar lists the Web site addresses for the nine resources…

Outlines technology trends affecting library marketing: change is too slow; education is out/learning is in; the next generation are "NextHeads"; the next generation is different; change cannot be managed generationally; "virtual" is place, not format; communities of interest are not bounded by geography; new brands are…

Describes the State of Iowa Libraries Online project (SILO) which was developed to demonstrate new information technologies available to libraries. Focuses on two interlinked components of the project: Web-based union catalog development and statewide deployment of the ANS/NISO Z39.50 information retrieval standard. Includes recommendations for…

Gopher and other early implementations of the virtual library are being superseded by the World Wide Web concept of "the global village library." Public libraries are implementing institutional Web pages, patron access to Internetwide e-mail, interagency programs, and Web training. Legislative issues and implications for the future are…