This paper explores some of the similarities and differences between publicizing information services within the academic and corporate environments, comparing the marketing experiences of Abbot Laboratories (Illinois) and Indiana University. It shows some innovative online marketing tools, including an animated gif model of a large, integrated…

This paper examines what the World Wide Web has to offer persons who work in education, employment and training, and career development. The guide is designed for the following purposes: (1) to provide "hot lists" of significant career and occupational information resources on the Web, with brief descriptions of what they offer and information on…