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Psychological Factors Influencing World-Wide Web Navigation.
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Baylor, Amy L. – 1999
This experimental study investigated internal (psychological characteristics) and external (World Wide Web site features) factors influencing learning and disorientation in Web navigation. The research design was a two-factors ANOVA (ANalysis Of VAriance) with mode of navigation (linear, nonlinear) and distracters (i.e., the presence of…
Descriptors: Analysis of Variance, Computer Interfaces, Design Preferences, Individual Differences