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Williams, Julie Ann Stuart; Schutts, Joshua; Gallamore, Kristine; Amaral, Nicholas – Business and Professional Communication Quarterly, 2019
This article examines a manageable approach that provides students with significant opportunities to write and improve their writing over time in an introductory quantitative business course. The study examines six elements of written communication skills, as evidenced by assessment data from memorandum assignments administered following…
Descriptors: Business Communication, Writing Skills, Communication Skills, Business Skills
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Rice, H. William – Business Communication Quarterly, 1995
Describes a writing assignment in a business communication class in which students, in previously designated study groups, discover for themselves the complex interaction between a writer and an audience by becoming the president, vice president, and manager of operations of a company, and solve a problem that they can handle only through memos.…
Descriptors: Audience Awareness, Business Communication, Class Activities, Higher Education
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Bugeja, Michael J. – Journalism Educator, 1990
Discusses using a vase of dead roses in a writing class to teach students to deal with emotionally charged subject matter, see beyond the obvious, use language concisely to convey a message, and strike a universal chord in an audience--that is, to communicate intimately with an audience. (SR)
Descriptors: Audience Awareness, Higher Education, Journalism Education, Writing Assignments
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LeJeune, Susan G. – Teaching English in the Two-Year College, 1998
Describes a successful approach used by the author in "Composition and Literature" courses which teaches students to write in a relaxed manner about material unnatural to them (literary texts). Describes focusing on communicating to a generally ignorant reader who is knowledgeable about the work. Argues that papers became clearer as the semester…
Descriptors: Audience Awareness, Higher Education, Instructional Effectiveness, Writing Assignments
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Fisher, Douglas; Frey, Nancy – Language and Literacy Spectrum, 2006
Student writing performance has not appreciably improved in the past decade. While there is evidence that teachers assign more writing than in the past, performance has not kept pace. Three urban schools that experienced significant improvements in students' writing achievement were studied. To glean ideas and examples, the authors observed…
Descriptors: Writing Improvement, Writing Achievement, Writing Assignments, Urban Schools
Reed, Cheryl – Writing Instructor, 1996
Explains certain writing projects oriented toward real life situations (in this case a proposal to establish a museum display) can help college students bridge the perceived gap between academic writing and the kind of writing that will be asked of them in the professional world. Suggests that students' attitudes and writing improved as a result…
Descriptors: Academic Discourse, Audience Awareness, Classroom Techniques, Museums
Addison, Elizabeth – 1991
After several years in academic public relations, a professional writer returned to teaching composition. After her first attendance at the annual meeting of the Conference on College Composition and Communication, she experienced a turning point in her view of "the essay." Following the conference, she changed her assignments from…
Descriptors: Audience Awareness, Freshman Composition, Higher Education, Instructional Improvement
Cobine, Gary R. – 1994
A study examined how student-writers accommodated a real audience--that is how they adapted their writing to communicate clearly and forcefully with an audience other than the teacher. Subjects, 18 students in a pre-composition, remedial English course at Indiana University East, were asked to revise the formal drafts into a…
Descriptors: Audience Awareness, Higher Education, Remedial Instruction, Revision (Written Composition)
Wilner, Arlene – 1994
Given the affective dimension of writing in the workplace, assignments based on casebook scenarios have definite advantages in a technical or professional writing course. An English professor surveyed faculty in the Schools of Business and Education at Rider College prior to revising a course in technical writing. A majority of faculty, when asked…
Descriptors: Audience Awareness, Case Studies, Class Activities, Critical Thinking
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Hansberger, Richard – Exercise Exchange, 1999
Presents a one-class-period writing exercise (including handout) which uses a short excerpt from a 1948 book called "Making Housekeeping Easy" to teach the linking of claims to evidence as well as academic citation practices. (SR)
Descriptors: Audience Awareness, Citations (References), Discourse Analysis, Higher Education
Lloyd-Jones, Richard – 1991
Writing is at the heart of education. The business of English teachers is to make people more comfortable in using language, particularly written language. Language serves two broad functions: (1) representing elements of external reality; and (2) defining relationships among the people who use the language. The writer's first need is to use the…
Descriptors: Audience Awareness, Elementary Secondary Education, Higher Education, Reader Response
Danis, M. Francine – 1991
Literature instructors become frustrated as they read poorly written student essays. The problem is partly the students' lack of experience: they have not read a lot or written a lot. Literature classes can be more interesting and effective if teachers coordinate two kinds of emphases: allowing for discovery and moving toward productivity. In…
Descriptors: Audience Awareness, College English, Essays, Higher Education
Petko, Michael C. – 1991
A practicum was developed to determine whether the motivation of a private school's ninth grade English class (18 students) could be increased by gearing the course toward a specified, authentic public audience and whether an increase in motivation would positively affect the quality of and attitude toward writing assignments and the use of…
Descriptors: Audience Analysis, Audience Awareness, Grade 9, High School Students