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Frisch, Adam J. – Bulletin of the Association for Business Communication, 1991
Discusses the problem of asking students to write for the teacher, an authoritative, superior reader. Asserts that a better approach is to ask the students to first address their papers to a small group, and second to choose a specific value system to characterize the attitudes and beliefs of the group selected. (PRA)
Descriptors: Audience Awareness, Business Communication, Business Education, Higher Education
Peer reviewed Peer reviewed
Curry, Jerome – Bulletin of the Association for Business Communication, 1991
Describes a 10-stage process approach to teaching technical students "definition." Includes an assignment that encourages the use of the defining process. Discusses advantages of the approach. (PRA)
Descriptors: Definitions, Higher Education, Learning Processes, Teaching Methods
Peer reviewed Peer reviewed
Larsen, Elizabeth – Bulletin of the Association for Business Communication, 1991
Offers a sequence of writing assignments that provide experience for managerial communication students who must learn to organize thoughts and data efficiently to present information in a professional manner. Focuses on understanding context, developing points, analyzing texts, and creating an authoritative, committed voice. (KEH)
Descriptors: Business Communication, Business English, Higher Education, Rhetorical Invention