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Catherine Nickerson; Peter Davidson – Business and Professional Communication Quarterly, 2024
In this discussion, we consider how the use of scenario-based assessment (SBA) can provide students with a way of developing the digital communication skills that business communication research has found they will need for the workplace, alongside other aspects of professional competence. This is because SBA can be employed to engage learners in…
Descriptors: Vignettes, Student Evaluation, Digital Literacy, Skill Development
Zuidema, Leah A.; Bush, Jonathan – English Journal, 2011
In this article, the authors focus on the decision-making process that goes into professional writing and ways to emphasize ethical decision-making in writing classrooms. Professional writing has at its core an emphasis on action and audience. Certainly teachers want their students to write effectively--to serve their clients, organizations, and…
Descriptors: Writing for Publication, Technical Writing, Business Communication, Decision Making
Fernsten, Linda; Fernsten, Jeffrey – Journal of Applied Research for Business Instruction, 2008
A writing workshop is a pedagogical tool that can create a more productive experience for teachers and students alike. Business students who have used this technique with experienced instructors agree that a well-planned writing workshop can be useful for dispelling writing fears, furthering understanding of business communication skills,…
Descriptors: Business Communication, Writing Strategies, Writing Workshops, Communication Skills

Frisch, Adam J. – Bulletin of the Association for Business Communication, 1991
Discusses the problem of asking students to write for the teacher, an authoritative, superior reader. Asserts that a better approach is to ask the students to first address their papers to a small group, and second to choose a specific value system to characterize the attitudes and beliefs of the group selected. (PRA)
Descriptors: Audience Awareness, Business Communication, Business Education, Higher Education

Larsen, Elizabeth – Bulletin of the Association for Business Communication, 1991
Offers a sequence of writing assignments that provide experience for managerial communication students who must learn to organize thoughts and data efficiently to present information in a professional manner. Focuses on understanding context, developing points, analyzing texts, and creating an authoritative, committed voice. (KEH)
Descriptors: Business Communication, Business English, Higher Education, Rhetorical Invention