A whole-class exercise used in college composition classes to demonstrate the writing process is described. The class works together to produce a collaborative paper, in rough draft, in one hour. Steps used to produce it include specification of topic, discussion of purpose and audience, prewriting for ideas, development of thesis and outline,…

Writing techniques espoused by Peter Elbow, applied to the teaching of writing in advertising copywriting classes can help students develop into better writers, generating better copy ideas. The shift of focus from writing a finished piece the first time to concentrating on the process of writing allows for a freer flow of ideas and creativity.…