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Anderson, Paul V. – 1991
Advising student writers to think constantly about their readers, this book provides thorough instruction in the technical writing process, organizing most chapters around easy-to-understand guidelines, and providing numerous annotated examples of writing done at work. New to the second edition of the book are chapters on persuasion, using the…
Descriptors: Audience Awareness, Higher Education, Layout (Publications), Process Approach (Writing)
Grow, Gerald – 1996
A literature review traced a major theoretical shift in the understanding of how people read--from the passive reader who receives and decodes information to the strategic reader who actively chooses what, when, and how to read, reads interpretively, and interprets a text (such as a newspaper article) as an organized structure. The result is a…
Descriptors: Audience Awareness, Cognitive Processes, Higher Education, Journalism Education