Going public with research is an important part of the research process. Besides the intrinsic value of sharing experience and insights with a community of peers, in higher education, publishing is vital for job security and promotion. Despite these forces encouraging publishing, few academics actually do. The purpose of this article is to provide…

A sourcebook on producing college catalogs is presented, with attention to marketing, information to be included in the catalog, presentation of the material, writing style, photographs, and assembling the finished publication. Marketing research is needed to promote the college effectively either to traditional students or to new segments of the…