Suggestions are offered to campus editors on ways to make periodical article headlines more arresting. Stressed are the need for accuracy, appropriate length, use of poetics, and cleverness. Examples of good and poor headlines are offered and the need to devote adequate time to headline preparation is stressed. (DB)

Tough editoral decisions made by college editors and their consequences are described. (MLW)

In a question-and-answer format, campus alumni magazine editors comment on the value of a letters column, specific policies concerning what is printed, handling of controversial letters, and methods for eliciting strong reader response. (MSE)

The reasons for writing or not writing statements of editorial mission, goals, and policy are discussed. The editors of two commercial-magazines that don't have a written editorial policy discuss why. (MLW)

Tips for editing effective college publications include developing a mission statement and using it for selecting appropriate articles; evaluating progress; regular correspondence with key constituencies; studying other periodicals; getting ideas from readers; inviting guest editorials; reading all institutional publications; reviewing back…

The editor of a university magazine offers observations about writing and editing science-related articles, focusing on eliciting information during the interview with the researcher, deciding what to write and how to organize it, and rules for self-editing. (MSE)