Discusses criteria for determining whether to develop a yearbook around a specific theme. (HTH)

Offers ideas for raising yearbook advertising revenues. (RL)

Gives the following guidelines for effective incorporation of graphic techniques in newspapers and yearbooks: (1) understanding of solid basic design, (2) careful consideration of content, and (3) combination of the basics with innovative applications. (AEW)

Describes how unifying concepts for yearbook sections can provide a fresh look at activities and keep the attention of the contemporary reader. (CRH)

Stresses the fact that yearbook copy must be relevant to be effective and suggests methods of improving copywriting skills, including getting good quotes and using them effectively. (DF)

Argues that the headlines and captions of student publications should be designed for maximum appeal. Offers examples of effective headlines and presents guidelines for writing attention-getting headlines and captions. (MM)

Presents advice on how to compile a staff manual for use by high school newspaper and yearbook staffs. (RS)

Discusses the unique role of a yearbook. Contends that yearbooks deserve the same quality consideration and respected status as newspapers and that both can serve journalism education objectives. (MS)