Indicates that to build a successful yearbook advertising program an adviser must instill enthusiasm and then find students willing to sell advertising. Provides eight guidelines for structuring an advertising sales program. (TJ)

Discusses the importance of producing a yearbook that represents the school; provides guidelines to follow for determining yearbook content. (RB)

Suggests ways of training a yearbook sales force to sell advertising. (Third of a four-part article). (GT)

Describes the successfulness of this high school yearbook's advertising campaign and includes a photo-essay illustrating the process. (KS)

Discusses ten major guidelines for conducting an effectively organized yearbook advertising campaign, based on methods used successfully at a Pittsburgh high school. (Last of a four-part article.) (GT)

Explores ways of building a yearbook business staff and of helping that staff approach their responsibilities in a positive manner. (First of a four-part article.) (GT)

Outlines a four-phase approach that a yearbook business staff can use to interest the student body in buying copies of the yearbook. (Second of a four-part article.) (GT)