Yearbook sales increased at Indiana University after content was geared to appeal to the target audience's assessed characteristics. (KS)

Presents the results of a yearbook content survey which indicated that athletics, clubs, and organizations received equal emphasis in most yearbooks while academic activities were either completely omitted or received reduced coverage. (RB)

Argues that anniversary yearbooks offer unique opportunities for schools to cover major anniversaries of their publications, their schools, and their communities. Offers numerous examples from around the country of different ways high school anniversary yearbooks have done just that. (SR)

Discusses some of the unethical and illegal practices uncovered in Oregon last spring when schools asked photographers for cash rebates and "free" services in return for requiring seniors to patronize a particular studio for graduation pictures. (RB)

Fixed daily deadlines make yearbooking easier by forcing the staff to solve problems as they arise rather than at the last minute. (Author)

Suggests using the laboratory as a means of developing college students' skills for producing a yearbook. (RB)

Presents remarks by the first-ever Journalism Education Association National High School Yearbook Adviser of the Year. Argues that few yearbooks present sensitive and controversial stories that impact students who read them, and that many yearbooks are nothing more than "public relations books." Suggests ways to present controversial…

Exposes some of the myths behind yearbook production, such as the fact that the "magazine approach" to production dates back to the 1920s. Criticizes the "Disneyation" of yearbooks--deliberate omission of "negative" material. Cautions that newspaper advisors generally make poor yearbook advisers. Argues that the most…

Presents a list of current "in" topics for coverage in yearbooks, as well as a list of subjects to avoid. States that the number one subject to avoid is the O. J. Simpson trial. (PA)

Notes that getting an estimate on the cost of printing can be an arduous process. Discusses the three parts of a bid: the request for bid letter, publication specifications, and an explanation of what criteria were used to make the final decision. Includes comments from journalism advisers about the importance of company representatives. (RS)

Describes the impact of an Arizona state law that prohibited the release of any information about a student without a parent's signed authorization on school yearbook production. (KS)

Provides instructions (a set of six steps) on how to create a specific, focused "in" and "out" list of topics for a school yearbook. (PA)

Lists ways in which yearbook photographs can be made more interesting, such as encouraging staff photographers to take risks, inspiring photographers to be photographers at all times, taking a large variety of shots, and following technical suggestions. (PA)

Provides guidelines for implementing R.I.O.--research, interviewing, observation--for improving yearbook and newspaper copy. (KS)