Points out that it is not necessary and is sometimes undesirable for a school yearbook to have a theme. Provides guidelines for choosing and using a theme. (TJ)

Indicates that to build a successful yearbook advertising program an adviser must instill enthusiasm and then find students willing to sell advertising. Provides eight guidelines for structuring an advertising sales program. (TJ)

Argues in favor of summer delivery yearbooks, telling how they permit coverage of end-of-the-year school events. (GT)

Describes the successful organization of a high school yearbook staff into three-member teams, each responsible for layout, copy, and pictures for assigned spreads throughout the yearbook. (GT)

Examines the evolution of an Austin (Texas) high school yearbook over 80 years, examines some of the changes in its style and content, and considers the issue of proper content and coverage in a high school yearbook. (TJ)

Provides pointers for writing yearbook picture captions and discusses ways of getting ideas for captions. (GT)

Suggests ways of planning and conducting a workshop session to teach yearbook staff members about layout design. (GT)

Urges yearbook staffs to experiment with graphics; describes the use of the "modular geometrick design," and includes reproductions of yearbook pages based on this design. (GT)

Suggests three beginning exercises for a yearbook staff: respond to and discuss an attitude survey about yearbooks, complete a self-evaluation form, and get to know the names of people who fill important positions at the school. The survey, self-evaluation form, and list of positions are included. (TJ)