The purpose of this study is to examine the effects of using information and communication technology (ICT) in the Black worship experience for recruiting and retaining young adults in relation to church services, engagement (defined in this study as communication, community outreach, social activism and collaboration, and support services), and cultural identity within the community of faith. The relevancy and engagement for emerging generations and the cultural and ancestral ties of the Baptist church will be explored. Data analysis from these findings will be used to identify opportunities for faith and community leaders in relation to young Black adults, defined as Generation X, Millennials, and Generation Z between the ages of approximately 24-40 years old who identify as Christians affiliated with the Baptist denomination. Theoretical frameworks and references include, but are not limited to, Maslow's Hierarchy of Needs, Diffusion of Innovation theory, Digital Babylon study by Kinnaman et al. historical and behavioral practices explored by Anthony B. Pinn, and A Black Theology of Liberation by James Cone. The study bridges the historical foundation of the Black church, its communication styles, and its duty to seek liberation and empowerment for a systemically disenfranchised group of citizens through contemporary means of organizing, community engagement, and communication for young adults, and makes recommendations for success following the COVID-19 pandemic and its impact due to isolation. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]