The Theory of Planned Behavior was used as a framework for investigating recreationists' attitudes, subjective norms, and behavioral control beliefs pertaining to behaviors that reduce the spread of invasive species. A series of focus groups comprised of gardeners, fishers, hunters, and boaters was convened in Oregon, USA. Findings indicate six…

Modern zoological gardens have invested substantial resources in technology to deliver environmental education concepts to visitors. Investment in these media reflects a currently unsubstantiated belief that visitors will both use and learn from these media alongside more traditional and less costly displays. This paper proposes a model that…