One of the changes in the test stimuli of the Wechsler Intelligence Scale for Children III (WISC-III) was the addition of color artwork on the Picture Completion (PC) and Picture Arrangement (PA) subtests. While the reactions of children and examiners to the color were positive during pilot testings and tryout, studies examining the effect of…

Designed to help create effective presentations, this guide describes the basic techniques and provides hints for producing professional, attention-getting overhead transparencies in a step-by-step procedure format. Eight topics are addressed in the guide: (1) eight steps to a successful meeting presentation; (2) advantages of overhead projection;…

The Advertising section of the proceedings contains the following 16 papers: "Ethics of Advertising Practitioners: An Explanation Based on a Classical Theoretical Framework" (Cornelius B. Pratt and E. Lincoln James); "Sex Roles in Frightening Film Newspaper Advertisements: An Overview of the Past 50 Years" (Melissa M. Spirek);…

This paper presents a new computer program called Zigzag, suited for investigating readers' mental activity during text processing. The program permits data collection of two different kinds, namely reading time and reading errors for each of the words read. The second dependent measure, reading errors, provides a better control of the readers'…

This paper reports on a study which was conducted to determine the impact of color on learning. The entire seventh-grade class from a Midwest junior high school was used in the study. Each student was randomly assigned into one of four treatment groups: (1) color-cued presentation, color-cued assessment; (2) color-cued presentation, black/white…

This paper discusses the development of a sociocultural and local, context-sensitive base for guidance in selection and evaluation of instructional media. The development of system relationships criterion specifically targeted at 16mm educational film is the focus of the paper. Banathy's educational systems model is used as a base upon which…

To determine if performance on short term auditory memory tasks is influenced by reading ability or sex differences, 62 third grade reading students (16 above average boys, 16 above average girls, 16 below average boys, and 14 below average girls) were administered four memory tests--memory for consonant names, memory for words, memory for…

This collection covers a variety of workshops and presentations related to the research, theory, technology, or implementation of some aspect of visual literacy. More than 40 authors are represented, with 12 of the papers dealing directly with television. The document begins with an overview and a keynote address by Neil Postman. Individual papers…

This article describes how an interdisciplinary science class uses visuals in ways that can be adapted across disciplines and academic levels. The key to the use of visuals is that they are integral to the learning of the students, whether we begin with visuals to improve writing and thinking or use written texts as the basis for visual…

Preschool and first-grade children's story production was studied. Participants were 96 children who were asked to relate stories about two familiar events: baking cookies and taking a trip to the beach. Story events were depicted in line drawings in a coloring book. Half the sample was assigned to a preview condition in which children narrated…

The relationship between maternal teaching techniques and young children's temperament in the cases of 20 children in a university laboratory school and their mothers was investigated. McDevitt and Carey's (1978) Behavioral Style Questionnaire was used to assess children's temperament by means of mothers' reports. Teaching behaviors of interest…

The study sought to identify effective procedures for facilitating initial imitative vocal behavior in mentally retarded children, thus accelerating the initial stages of language acquisition. Three groups of Down syndrome children ages 6 months to 4 years (N=15) served as subjects in an examination of the relative effectiveness of three…

Several aspects of the relationship between reading and technology are presented that have special relevance to those individuals who feel responsible for aspects of contemporary education. Five main points are covered: (1) technological innovations as they affect reading are essentially extensions of the sensory and kinesthetic abilities of human…

Two studies were conducted to describe how students perform direct current (D-C) circuit problems. It was hypothesized that problem solving in the electricity domain depends largely on good visual processing of the circuit diagram and that this processing depends on the ability to recognize when two or more electrical components are in series or…

Non-English speaking students of average intelligence experience extreme frustration when learning to read. The frustration is partly a result of simultaneous requirements to speak, read, listen, and write in the new language. It also is possible that the teaching methods and strategies employed by the teachers could be harmful to non-English…