Looks at magazine ads since the 1960s and concludes that more ads now have blacks and depict more blacks in professional roles. (FL)

Describes a project undertaken at New Mexico State University in which students set up and operated their own ad agencies. (FL)

Described is a project in which the Archives Center of the National Museum of American History and the George Meany Memorial Archives analyzed a collection of advertising materials of the Pepsi-Cola USA company and conducted interviews to gather historically valuable information concerning the company. Valuable social history information was…

Describes a public relations writing course on how to write the PSA (public service announcement). (PD)

One area in consumer education which, at times, is not emphasized enough is advertising. A student activity is described and an example of an outline used in giving facts about advertising is presented. (HD)

This study attempts to answer Andrews' (1991) question, "do perceptions of advertising in general vary cross-culturally?" Eighty-two undergraduate students from the former Soviet Union republic of Kazakstan were questioned about their beliefs about advertising. The analysis revealed predominantly negative feelings toward advertising in…

This study measures advertising students' attitudes toward statistics. Subjects, 275 undergraduate advertising students from two southwestern United States universities, completed a questionnaire used to gauge students' attitudes toward statistics by measuring 6 underlying factors: (1) students' interest and future applicability; (2) relationship…

This study examined faculty recruitment advertisements placed by educational administration departments during one faculty recruitment cycle. The study reviewed 108 faculty recruitment advertisements placed by educational administration departments in "The Chronicle of Higher Education," using 22 criteria identified by the literature as effective…

This study tested whether children like commercials they believe or believe commercials they like. Results indicated a moderate correlation between the perceived attractiveness and the credibility of the commercials. (CH)

Presents an interview with former Federal Communications Commissioner, Lee Loevinger, who feels more people should recognize that the advertising field has made great strides in self-regulation in recent years. (RB)

Author's class of largely non-college-bound students were given practical lesson in powers of persuasion by setting up a Sell Bloo Goo" campaign in their school, the bloo goo" being a harmless colored jelle which their schoolmates were eager to buy by the time it appeared on the market. (PD)

A behind-the-scenes look at one of last year's Medalist newspapers. (Editor/MB)

Concludes that (1) when women read advertisements, they screen them through their own personalities, including their personal and family marketing needs, and (2) the process they use to do this depends more on the product advertised and its usefulness than on the advertisement. (FL)