The Advertising Division of the proceedings contains the following 20 papers: "Business and Communication Programs' Contribution in Advertising Education and Research: A Comparison" (Tien-tsung Lee); "Attributions of Advertising Influence Via Third-Person Perceptions: A Review and Synthesis" (Don Umphrey); "Advertising…

Recognizing the need to identify the level, nature, and impact of Early Childhood Care and Development (ECCD) programs on children and their families, this theme issue of "Coordinators' Notebook" seeks to complement and further the international efforts at collecting information on ECCD for use at national and international levels.…

This book integrates current second language teaching and learning theories and instructional strategies, helping to make mainstream educators aware that language minority students, especially those who are not totally proficient in English, need special attention, appropriate assessment, an appropriate language environment, and a challenging…

This paper describes a World Wide Web-enhanced graduate course at the University of Memphis (Tennessee) called "IT [Information Technology] Trends and Issues in Higher and Adult Education." Topics covered include the course objectives, technology used, course activities, and assignments. Four prevalent learning styles are summarized…

In March 2000, thirteen grants were awarded as part of the Individual Training Account/Eligible Training Provider (ITA/ETP) Demonstration. In summer and fall of 2000, the grant recipients' activities were subjected to an interim evaluation. Site visits were made to each grantee to determine what ITA policies and practices were being formulated,…

This teacher's guide and student workbook are part of a series of supplementary curriculum packages presenting alternative methods and activities designed to meet the needs of Florida secondary students with mild disabilities or other special learning needs. The Life Management Skills PASS (Parallel Alternative Strategies for Students) teacher's…

This edited volume presents case studies from Europe, North America, Asia, and the Middle East in which teachers have adapted and pioneered teaching innovations. The book is divided into 4 parts, 12 chapters, and an introduction. Part one, "Building a Computer Learning Center," has two chapters: "Guerilla Tactics: Creating a…

This report presents data tables on fall 2000 enrollment at Minnesota's public and private postsecondary education institutions. An introduction and glossary precede the body of the report, which has four parts: (1) 5-year summaries for each postsecondary institution, including total enrollment, male and female enrollments, new entering student…

The National Education Longitudinal Study of 1988 (NELS:88) is the first nationally representative study of eighth grade students in public and private schools. NELS:88, sponsored by the National Center for Education Statistics, is designed to provide longitudinal data about critical transitions experienced by young people as they develop, attend…

A study examined unemployment among Australian young people between 1980-94, using data obtained from the four Youth in Transition cohorts born in 1961, 1965, 1970, and 1975. It investigated factors that influenced becoming unemployed and leaving unemployment. Findings indicated that low school achievement in literacy and numeracy was consistently…

A study examined hourly earnings among Australian young people using three Youth in Transition cohorts from the Longitudinal Surveys of Australian Youth project (birth years 1961, 1965, and 1970). It considered correlations between hourly earnings and measures of social background and school factors, qualifications, and labor market history;…

While much visually oriented teaching material that uses the new technologies is being developed, there is little understanding or research into the demands such material makes on students' information processing. This paper outlines an innovative approach to teaching complex economic models that incorporates the convergence of text and graphics…

The National Research Center on the Gifted and Talented at the University of Virginia conducted a 4-year qualitative case study in three very different school sites to explore how teachers contribute to the academic success of high potential, low economic students of color. Typically, the ethnicity, race, and/or economic status of these…

"Understanding the Early Years" (UEY) is a national research initiative. It provides communities with information to enable them to make informed decisions about the best policies and most appropriate programs for families with young children. It seeks to provide information about the influence of community factors on children's early…

Behaviour and Education Support Teams (BESTs) are multi-agency teams, which bring together a range of professionals, working to support schools, families and children (aged 5 to 18) who present or are at risk of developing emotional, behavioural and/or attendance problems. Teams include professionals from the fields of education, social care,…